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As many of you know, I’m retiring and Advice Unlimited LLC is closing its doors the end of this month. It’s been an incredible journey: after a career as a journalist, I founded Advice Unlimited 31 years ago, focusing on providing public relations/strategic communications for technology companies serving the government. I’ve had the pleasure and privilege of working with amazing companies – from tech giants like VMware, Microsoft, McAfee and Cisco to innovative startups like…
Interviews with the media are a wonderful way to educate your audience on your organization and get your story out. However, actually participating in the interview and speaking with reporters and editors can be daunting. Like many executive-level responsibilities, the more you prepare ahead of time the better you’ll do – you might even find that it can be fun! Following are some basic do’s and don’ts for effective media encounters. DO Be Prepared with…
Memorial Day has become a great celebration for families to mark the official kickoff of the summer season. People enjoy parades, cookouts and all kinds of sales across America. It’s great to have fun and celebrate summer; but we also want to remember the true meaning of Memorial Day. Three years after the Civil War ended, on May 5, 1868, the head of an organization of Union veterans — the Grand Army of the Republic…
The use of videos on organization pages has become a growing trend. Partnered with social media and interactive links, videos can be a strong asset for any organization; they’re a great way to give a little personality to your organization. There is a multitude of ways that videos can be useful to capture the attention of your target audience, position your organization and your executives as trusted thought leaders, and increase awareness of particular products…
Our industry is extremely network-focused, and events, seminars, and conferences will always be an integral part of how we interact and get business done. When you can be the speaker at these events, not just a participant, it establishes you (and your organization) as a thought leader, provides you an opportunity to present your perspective, knowledge and insights, and helps you establish credibility and build rapport with your customers, potential customers, and influencers. Many organizations…
Last night, the USO of Metropolitan Washington-Baltimore (USO-Metro) hosted its 32nd Annual Awards Dinner at the Renaissance Arlington Capital View Hotel in Crystal City. We attended the dinner, providing PR support, as we have for the past 18 years, and were once again inspired by this exceptional organization! The evening’s theme was Celebrating Our Moments Together and was devoted to honoring outstanding individuals from each branch of service, as well as the exceptional people who…
It is no secret that social media has invaded the lives of organizations everywhere. According to a study done in November of 2013 by eMarketer.com, 87% of organizations used social media in 2013 and that percentage is steadily increasing. Being active with social media reaps many benefits. However, organizations also run the risk of hurting their reputation if they’re not careful. Being aware of the risks of using social media can help prevent misuses. To…
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